In order for jewelry designers to reach a wide audience, their best option is to work through major jewelry retailers in order to gain brand recognition and client loyalty. Finding quality fashion jewelry is easy in most cities as one of the largest types of major jewelry retailers remain department stores. Many high end designers have made the choice to create more affordable jewelry lines that are sold exclusively through these department stores. Local malls are often awash with several different choices for major jewelry retailers with some of the more recognized names being Kay Jewelers, Zales and Ben Bridge.

The benefit of having so many choices when it comes to shopping for jewelry is the wide selection and the competitive pricing that comes with market competition. Another benefit of major jewelry retailers is that they can offer financing to consumers in order to make a more significant purchase for a special occasion. When shopping around be sure to understand what each store specializes in and what services they provide along with the purchase either free or for an additional charge.