Jewelry designers have worked to carve a name for themselves in the fashion jewelry arena and set themselves apart from each other by creating looks that women can easily recognize as their design. Some jewelry designers are actually large companies that produce a line of jewelry based on collaborative design. Examples of these types of companies include 1928 and Liz Claiborne. Several of the top jewelry designers like Silpada and Cookie Lee started out small and have grown their hobbies into jewelry empires. As important as it to some women to have a trusted jewelry designer they can come back to, another significant part of the market is the jewelry designers that work small and create very custom pieces for individuals or smaller boutique shop. The variety of types of designers let women have a choice between something that is a name they can stand behind or having a piece that is one of a kind and perfected suited to her.