It used to be that watches served a purpose and form was focused on over fashion. As designers began having more fun with designs the desire for fashion jewelry watches increased. Really taking off in the 1980s, fashion jewelry watches became a way to make a statement over being just a way to keep time. Over the years, the design for fashion jewelry watches has steered away from dainty and feminine looks for women and more toward larger designs for both men and women. In fact, many of today’s fashion jewelry watches for women have taken a cue from the typically male design with larger faces. With this style, the face of the watch becomes the center piece and creates great design innovation in using materials such as silk scarves which can be changed out as the band of the watch instead of a metal or belt type band. Cuff style bracelets have also inspired recent design as it is popular to wear the watches more as a bracelet accessory than as a time piece.